OTC-Marketplace for the physical power market
Meet the team
Behind the Hub
Happy to see you here! Read our story and meet our team of professionals who bring together extensive experience in digital business and energy markets.
The Foundation
EnCoHub was founded out of a shared vision among a group of seasoned professionals in the energy sector. Having spent years navigating the complexities of the energy market, our founders recognized the pressing need for more transparent, flexible, and efficient trading platforms for energy. Both wholesale and retail markets.
With this vision in mind, the team has been strengthened with digital business experts to develop together innovative solutions with the intent to revolutionize the industry.
Running the daily operations
CEO
Jan Landén
Jan leads our daily operations with an ambition to reshape the dynamics of the energy market. With over two decades of experience in digital business development and eCommerce, Jan has played a pivotal role in shaping the digital landscape. In his previous roles in the consulting industry, Jan has held positions such as Chief Commercial Officer, CEO, and Senior Consultant.
Head of Marketing & CX
Hale Okkonen
Hale is a long-standing marketing professional with a can-do attitude. Over her 20-year career, Hale has worked as an entrepreneur, CEO, and sales and marketing director in several different industries, both in international corporations and domestic startups. Hale brings to the EnCoHub team expertise in strategic marketing, insightful customer experience, and inspiring marketing solutions, driving growth and engagement for both EnCoHub and its clients.
Lead Architect
Jussi Rajala
Jussi Rajala is the driving force behind the innovative design and development of our digital platform. With a robust background in product development and consulting, Jussi specializes in building digital services and operatative systems that are both cutting-edge and reliable.
Head of Product
Jari Parkkisenniemi
Jari is driven by the potential to transform the energy markets way to do business. With a focus on digitalizing services and customer success, Jari leads the our development team with a commitment to fast response times, active listening, and effective collaboration. Skilled in translating business needs into technological solutions and vice versa, Jari ensures seamless integration and impactful outcomes. Staying current with market trends and maintaining engagement with customers, he spearheads the product strategy with insight and agility.
Backed up by industry specialists
Chairman, Partner
Pasi Valoranta
Our chairman of the board and a founding partner Pasi has dedicated his entire career to the energy markets. With over 30 years of experience in the electricity markets he’s one of the true trailblazers in the industry creating new market structures and practices widely in use. Over the past ten years, he has observed the market from an external perspective, gaining valuable insights into future development opportunities as the market is ever-evolving and unlikely to ever settle.
Partner
Jarkko Avikainen
With over a decade of experience and a deep passion for energy markets, Jarkko brings a wealth of expertise and dedication to navigating and excelling in this fast-changing field. Specialized in 24/7 Physical Energy Trading Desk operations he has hands-on experience in the operative tasks and leading the team. Jarkko has a holistic understanding in energy optimization, risk management, and creating additional value in the physical energy markets in a multi-commodity environment.
Board Member, Partner
Mikko Askolin
Mikko is a seasoned leader with 20+ years of experience in the energy sector. His extensive expertise in strategy, business development, risk management, portfolio management, trading, and other key operations in the energy markets brings value for all our customers. Mikko has held numerous CxO positions at the largest energy companies and energy market consulting firms in the Nordics.
Advisor, Partner
Veikko Huhta
Veikko is a seasoned finance expert, leading and holding several positions as Private Banker, Financial Officer, CEO and Corporate & Collateral Analyst during his extensive career. Veikko is specialized in real estate, energy and tourism, working in international settings and leading multicultural teams. He does not shy away from working in a very challenging and unpredictable environment, making him an exceptionally agile banker.
Board member, Partner
Timo Akselin
Timo Akselin, boardmember and Investor at EnCoHub is a seasoned business leader with a robust technical and managerial background. With degrees in Electrical Power Technology, Industrial Automation, and Information Technology, he has over three decades of experience in developing and scaling international businesses. Timo’s strategic acumen is evidenced by his involvement in 18 successful acquisitions and the founding of Pinja Group Oy, Ltd. His extensive board experience and expertise in licensing and business operations make him a valuable asset to startups, driving innovation and sustainable growth. Timo’s commitment to excellence ensures that EnCoHub benefits from top-tier leadership and industry insights.
Partner
Juha Harju
Juha is a growth entrepreneur and an eternal learner. Over thirty years, he has been founding and building growth companies in various roles, from founder and investor to CEO and advisor. Juha helps both consumer brands and b2b companies succeed globally in multi-channel ecommerce and online business. His mission is to empower teams, partners, and customers with the best tools, knowledge, and vision to succeed.