Valovirta
A whole new approach to electricity contract marketplace
The electricity retail market in Finland has been pretty turbulent during the last couple of years. Consumers’ increased price awareness, declining loyalty, and changed electricity usage habits have placed more pressure on electricity retailers. Rising competition, less predictable electricity consumption, and historically high spot market volatility make these challenges even harder.
Traditional electricity contract marketplaces and comparison sites have primarily focused on listing prices, leaving retailers without tools to optimize their offerings effectively. Valovirta will change this by providing a smart, data-driven solution that combines consumer needs with retailer strategies.
How Valovirta will change the electricity contract marketplace game
By using real-time market data and detailed consumption insights, Valovirta will enable electricity retailers to offer personalized, profitable electricity contracts tailored to consumer preferences. This approach benefits both parties:
- Retailers can optimize pricing strategies, manage profile risk and get more loyal customers
- Consumers receive contract recommendations that genuinely match their electricity usage patterns and can feel confident about the chosen contract type
Valovirta will also stand out with its distinctive brand and superior CX, making it eventually the leading player among electricity contract marketplaces.
Amazing feedback
Over the last few months, we’ve met with almost all notable electricity companies in Finland. The feedback has been overwhelmingly positive and companies are eager to be part of this new electricity contract marketplace.
Launching soon
Valovirta is still in development, but it will soon become a crucial tool for retailers looking to improve their customer acquisition and risk management strategies within the electricity contract marketplace. The service will be launched during spring 2025.
In the meantime, if you’re interested in learning more about Valovirta, just reach out to us!
Learn more about Valovirta sähkösopimuspalvelu.